VEGAS ACES – Know When To Hold ‘Em

THE DÉBUT EP FROM RISING BRISSY HIP-HOPPERS VEGAS ACES IS JUST A PRIMER FOR A FORTHCOMING ALBUM DROP AND JEREMY ZONDAG – AKA MC 4TH – TELLS RIP NICHOLSON THAT HIS PARTNER IN CRIME’S BUSY OUTSIDE PRODUCTION SCHEDULE WON’T SLOW THEIR PROGRESS.

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4TH interviewed @ 12.00 AEST – 12th February, 2011
For Street Press Australia & Rip2Shredz Press

Words by RIP NICHOLSON

In the week of their EP release date, Brisbane’s most-hyped rap duo Vegas Aces are gearing up to tackle the local hip hop circle head on before an Urthboy show on Thursday night – the eve of VA All Day’s release. Cam Bluff, the promising producer responsible for tricking out the last albums of The OPees, The Tongue and Spit Syndicate, and MC 4th (Jeremy Zondag) of Pure Product have reshuffled into Vegas Aces – the sharpest cards in the pack. Revealed from Brisbane’s sleeve with the Boomtown Shuffle single last year and now backed up by the EP, Zondag is ready to play the numbers game and represent his Boomtown.

“That’s what Numbers Game is about. Hopefully we play the numbers game well,” Zondag states. “This was about the way commercial industry works in general. And how the return of any investment is pretty much the crux of whether or not shit will go through.”

For the Vegas Aces and those signed to the Born Fresh stable the numbers game is played on a daily basis and what business is all about. As a crew of friends at an independent label, Zondag knows when it’s time to get serious.

“We tread a very thin line there, because we are all very good friends and I think we can all understand that as soon as there’s money invested into it it’s time to knuckle down and the time for a joke gets serious. That in itself can create some pressure but it’s good, it’s quite organic man.”

South African-born Bluff has been associate with and produced records for The Optimen, Sydney’s Spit Syndicate, Profecy and as an early addition to the Public Relationz outfit with DJ Butcher, Seven and Mr Hill kept the beats churning out. It was through PR where Bluff met Zondag. The budding beatsmith signed with Red Tape Entertainment and got his break dropping beats for The Optimen’s The Out Of Money Experience LP last year. Now as the Vegas Aces are revealed, Bluff is in hot demand from MCs across the country, and Zondag explained how Bluff balances other production duties and stays fresh on the make of the first Vegas Aces album expected later this year. “We’ve started working on the album already,” Zondag reveals, “and Cam has sent me like 40 beats and only one is a definite for the album, just because it came out so naturally straight away. That’s how we work.”

Zondag has broken from his other crew Pure Product while band members are seemingly on hiatus to collaborate with Bluff on the Aces project. “With Pure Product,” Zondag starts, “pretty much everyone else went off to do their own thing and I was sorta sitting there doing nothing. But Pure Product is my priority and I even address that in a song on the EP.”

Having your producer as a 50/50 partner in the act allowed VA All Day to be completed seamlessly according to Zondag, who says the organic coming-together of he and Bluff became the measure for every beat to fit into. If the beat didn’t click, it was on to the next one.

“It seriously makes a world of difference and because we’re friends its a real easy process. For each track that’s on [VA All Day] Cam would give me a beat and somehow straight away I knew what the song would be. If there was a song where that didn’t happen like that, it wasn’t on there.”

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