THE COOL KIDS – Major Pain

EVAN “CHUCK INGLISH” INGERSOLL TELLS RIP NICHOLSON HE HAS NO LOVE FOR THE CORPORATE MUSIC PUSHERS WHO’VE HAD NO LOVE FOR THE COOL KIDS IN RETURN – BUT THEIR DEBUT ALBUM IS COMING. ONE DAY.

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CHUCK INGLISH interviewed @ 11:00 AEST – Monday 22nd November, 2010
For Street Press Australia & Rip2Shredz Press

Words by RIP NICHOLSON
Images courtesy of Clayton Hauck

The Cool Kids are in their wheelhouse “pushing the boundaries musically” and trying to change the face of hip hop back to the golden era. Maybe The Cool Kids were born in the wrong age, as their music is a constant reminder of a period where the art was more reflective of culture over marketplace. Even back in ‘88, MC and producer Evan “Chuck Inglish” Ingersoll proclaims, The Cool Kids would still be cool.

“We would have done it the same way. I would have been still working hard to try and be on top of this profession of making sounds. Making sure we push the mic and have unlimited bass. If we could take it back to then and make music and bring it back to this time and feed it back in, it would be the same thing.

“A lot of hip hop has lost that essence of where it’s started from and we don’t wanna lead that,” a passionate Ingersoll states. “We’re always gonna be reminiscent of where it started.”
Of the latest single from The Cool Kids – Big Talk – Ingersoll tweeted, “It will murder your speakers… Don’t turn it up too loud unless ur shit can handle it. Just a heads up.” The track is a direct channel back to the 808 bass, ass-dropping beats best found on a Too $hort record from 20 years back.

Chi-town’s Antoine “Sir Michael Rocks” Reed and Motown’s Ingersoll met in 2005 over an Ingersoll-produced beat on MySpace that Reed wanted. Inspired by the cassette tape hip hop of the 1980s, the pair began producing together and promoting the new Midwest duo.

They first recorded the Totally Flossed Out tracks as released through CAKE Recordings. A brief stint with Kanye West’s tour DJ A-Trak’s Fool’s Gold label fell through and various other unsuccessful bids at finding a recording home left the pair signing with Chocolate Industries – a cross-genre indie label that harboured their 2008 EP The Bake Sale and recent hit single Black Mags. When Fish Ride Bicycles was a 2008 release pushed back to being a hot question for the pair, who are hesitant to drop any pre-emptive dates for their yet to be released debut LP.

It’s been all uphill for The Cool Kids to get their art on the scene and they owe their success not to label promotion but to working the social networking giant, MySpace – a more viable outlet for the pair who are left with a bitter taste for the corporate powers that be.

“There’s no heart, no love coming from there. They have no intention of putting out any good music or paying artists what they deserve,” Ingersoll insists without naming names. “We have our own ways, and given the music we put out, I would love to be able to take the power away from them and be the dude that annihilated that shit. They just don’t care, and I care too much.
“I’m never away from a situation where we can partner up with someone that believes in what we’re doin’ and wants to see it happen. Like the way companies are shaped now, they got no love for us and I got no love for them.”

music photos by clayton hauck for claytonhauck.com / everyoneisfamous.com

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