HOLDING DOWN HIS SKILLS FOR THE RNB SUPERCLUB BRAND, DJ TROY T DISCUSSES THE BUSINESS BEHIND THE BOOMING URBAN INDUSTRY AND WHAT HE MIGHT HAVE DONE HAD HE NOT FOLLOWED HIS CALLING (AND FATHER) INTO THE MUSIC BUSINESS WITH RIP NICHOLSON.
DJ Troy T interviewed @ 11.00 AEST – 13th June, 2010
For Street Press Australia & Rip2Shredz Press
Words by RIP NICHOLSON
“Mate I’d probably be in real estate. It was a job I had back at a time,” Troy recalls. “But it was music that was definitely going to shape my career and I’m pretty happy with the way it turned out. But if the work wasn’t available in the music industry I’d probably be in real estate.”
If he could sell square meterage like he fills floors he’d be a tycoon, but Troy is content to do what he does best on the decks and entertain to the masses, be they great or small. The Sydney-based turntablist stretches out to cut beats from house and dance to the latest hip hop and R&B. When put into the hands of DJ Troy T the music is mixed up and repackaged live into a melange of dancefloor magic. No matter where in the Southern Hemisphere the show is or the size, it’s the vibe the DJ puts out that measures the size of a big night out. “It’s all about atmosphere as well – you can have a small crowd with a good atmosphere and that would go off.
“The biggest event I’ve done is the Good Vibrations festival in Sydney. That was a couple of years ago. As far as my nights out go, at clubs week-to-week it’s usually similar sort of shows but the marque events we have every few weeks are bigger like the Club Party Anthems Tour we’re about to put on.”
DJ Troy T’s time is spent constantly on the rotation of club performing – research for the next one, sleep, handle the day-to-day business, rinse and repeat.
“I run a DJ agency as well, but yes the RnB Superclub is a big part of what I do. Preparing for a show, research and just all the day-to-day background of organising a show. So I’m always setting myself up for the next gig and plus I DJ five nights a week as well. So that takes a lot of time, but during the day [it’s] just the general preparation and running the DJ business.”
Adding to his resume, DJ Troy T has been highly accredited on previous RnB Superclub gold selling CDs and makes it his business to be at the forefront of Top 40 music and keeping abreast of who’s on their 2000-and-next shit. But between radio and pop chart CD compilations the market for new and unfounded sounds is at best a dubious one. Trying to remain an innovative DJ and sell your brand can be difficult unless, as Troy breaks it down, you’re selling it live.
“It’s a bit risky. It’s good to change but we try to find a balance. We like to introduce something new but you can’t have too many new songs playing over each other, that’s the issue. You’ve gotta find that balance,” he stresses. “Using a medium of CDs, people want to know what they are buying. They wanna know the artists, so we’ve gotta be safe with CDs. But when you’re talking about live stuff it’s not as important. You can experiment more.”